Edward Beltran

Edward Jason Beltran, CEO of Fierce Inc., brings over 20 years of experience from prestigious firms like Arthur Anderson and PwC, the leadership development industry, and tech innovation to his new book, Fierce Resilience: Combatting Workplace Stress, One Conversation at a Time. Inspired by his abuela’s American dream, Edward's path to becoming CEO is a true testament to resilience. His MBA from the Ross School of Business, along with programs at Wharton and Harvard, fueled his unwavering drive to use technology for positive change. As CEO of Fierce Inc., Edward created Pulse by Fierce, a platform that combines biometric intelligence with structured conversations for real-time feedback and personalized learning. Fierce Resilience blends his passion and expertise into practical tips to help combat workplace stress and burnout, one conversation at a time.

Ed collaborated with biometrics experts to extend Fierce Conversations into the science of stress management through Pulse, an app for wearable devices. Pulse tracks stress in real time, syncing with your calendar to pinpoint exact moments of stress. It also provides customized, AI-driven coaching to guide you through stressful tasks, like giving feedback.

Fierce Resilience has been recognized on Amazon bestseller lists, Barnes & Noble bestseller lists, and USA Today bestseller lists. Ed also received accolades, including the Literary Titan Book Award (Winner) and the American Book Fest Award (Finalist).