Ken Schmidt

When customers can’t associate any positive human qualities among possible suppliers, they know they can buy from anyone and be satisfied with what they get (quick: name an industry where this isn’t reality).

Instead of fighting this dynamic, most businesses roll over, mimic their competitors, use price as a weapon and unwittingly weaken their competitiveness -- along with any chance of creating customer loyalty. Which means, in every industry, the doors are wide open for dominators to emerge. This is a dynamic Ken knows intimately and capitalized on in his leadership role in the against-all-odds turnaround of Harley-Davidson Motor Company. In his supercharged, high-energy speeches, Ken inspires companies and individuals to become dominant competitors by becoming memorable – not for what they make or do, but for who they are. In more than 1,000 keynotes around the world, he’s shared his proven techniques for harnessing simple drivers of human behavior to create customer experiences that delight, build reputations, fuel preference and foster tattoo-worthy levels of loyalty. He’s the author of Make Some Noise: The Unconventional Road to Dominance, host of the Tailgating with Geniuses podcast and co-founder of Torque Sessions Leadership Training.

In everything he does, he lives by his credo of, “Never do what’s expected, make yourself as noticeably different as possible and have a lot more fun than you’re supposed to.”

KEYNOTE TOPICS:
Make Some Noise: Change Directions, Open The Throttle and Dominate Your Marketplace
Rev Up Your Reputation: Be Memorable, Preferred and Talked About